Bauhaus

Atlanta, GA
2024

Direction: Professor Jorge Montero

Design: Aditya Kumar

In this project, I envisioned a Bauhaus Conference set in Berlin, paying homage to one of the most impactful art movements of the early 20th century. Bauhaus revolutionized the world of graphic design, particularly typography, and its legacy continues to inspire new generations of designers. To bring this hypothetical event to life, I created a bespoke typeface exclusively for the conference and designed mockups to help immerse you in the experience.

Delving into the Art and Science of Typography, Culminating in the Creation of a Brand New Typeface.

As the saying goes, "practice makes perfect," and that was precisely my approach when creating a brand new typeface. Through the use of an advanced grid system and the manipulation of figure and ground, counter forms, and other components, I crafted a typeface that embodies the essence of the Bauhaus era. By employing simple shapes, I was able to evoke the movement's influence on art, which continues to reverberate in every aspect of design today.

Utilitarian Approach.

At the heart of Bauhaus was the aim to create designs that seamlessly integrated with human interactions and their surroundings. This was achieved through a utilitarian approach to design that prioritized function over form, using only what was necessary. I applied this same philosophy to the creation of these posters, with each one serving as a representation of Bauhaus, whether viewed in conjunction or individually.