Simplicity isn’t minimalism, it’s clarity earned. It’s the discipline to bring order to complexity, to guide the eye, and to honor the human behind the interface. That’s the kind of design I pursue.

I’m Aditya Kumar, an art director and multidisciplinary designer with a focus on building design systems that feel intuitive, expressive, and considered. I studied at SCAD, graduating summa cum laude in graphic design and advertising art direction. Since then, I’ve worked across luxury, lifestyle, and tech, designing digital experiences, brand systems, and content ecosystems that feel as effortless as they are intentional.

My work begins with empathy and ends in precision. I design with the user in mind, not as data points, but as people. Whether it’s shaping the identity of a new brand, refining UI flows, or creating A+ content at scale, my goal is always the same: reduce noise, reveal meaning.

Inspired by Jony Ive’s legacy, I believe design should feel inevitable, not invented.

  • The combination of Aditya’s creative skills and spirit of collaboration will undoubtably provide value to your team. He fostered close relationships with different functions across our marketing department, making sure he had a complete understanding of projects so he could find the best design solutions.

    Amelia Linton
    Senior Director, Creative
    Hexagon

  • What I respected most about this incredibly talented individual- is that he consistently went over and beyond by delivering against expectations while working extra hours to show new ideas that could carry the company further. His new ideas, and creative “out of the box” thinking drove the marketing team to new heights, making him valuable to the company, to me and to all of his peers.

    DeAnna Hain
    US Head of Marketing
    Milton & King

  • Not only could I always count on him to create stunning, on-brand graphics on time, but his strong communication skills and positive energy also made every project smoother and more enjoyable. He is not just a talented designer. He is a fantastic teammate who brings creativity, reliability and enthusiasm to any team.

    Ileana Rincon
    Award-Winning Social Media Manager

  • He is always eager to fix a design problem from the ground up, and always has a unique perspective to add to new projects. His design aesthetic is is sharp and clean.

    Sheridan Mack-Brooks
    Senior Graphic Designer
    Surya Inc.

  • He quickly pivots with any needed edits, and effortlessly juggles multiple brands and their distinct guidelines. He is a driven individual and a pleasure to work with.

    Matthew Berthold-Lynch
    Senior Manager, Visual Merchandising
    Surya Inc.

  • His responsibilities on the team varied, and I was impressed with his adaptability and willingness to take on new projects and help others across departments, all while creating a positive energy.

    Elizabeth Ulrich
    Art Director + Senior Photo Stylist

  • I have observed a dedicated, skilled, personable, respectable, highly intelligent individual. He is a leader and his attitude is always positive and helpful. He is a problem solver by nature.

    Janine Pollard
    Design Manager
    Hexagon